SALEM, NH – Locals buzz around a craft beer hypermarket set to open in Salem this summer.
With a flagship location in Nashua – aptly named The Beer Store – the concept is a collection of mostly craft beers from New Hampshire and the region, saving connoisseurs and newcomers the headache of travel time.
Husband and wife Nate Frisoli and Brianna Dal Molin, from Nashua, are in the process of taking over the 10-year business from Marc and Melanie Foster.
The opening date for the Salem store has not yet been determined, but Frisoli said he was considering the July 4 weekend.
In addition to beer cans, wine bottles, meads, gluten-free varieties and trendy spiked seltzer, the business relies on specialist knowledge.
“We make sure we have what everyone is looking for. APIs and acids are important right now, ”said Frisoli. “There is so much to try and really a beer for everyone these days. Our staff are very good at making recommendations.
He noted, “I don’t like firing someone without the kind of beer they’re looking for.”
Between Nashua and Salem, he expects The Beer Store to become the state’s biggest seller of craft beer.
Outgoing owner Marc Foster said expanding the selection to include out-of-state beers had become easier two years ago, with legislation that reduced fees for brewers, a he declared.
“For me, the store started because I ended up going down to Massachusetts a lot. They had a better collection there, ”he said. “I was like, ‘Why don’t we have something like this closer? “”
The Beer Store customers can mix and match their own packs or purchase individual cans, allowing for more adventurous shopping without the fear of overbought. Drums are also available.
Frisoli says the Nashua location has room for about 1,100 different labels at a time.
“The selection is constantly evolving,” he said. “We bring in 30 to 60 new beers every week. We hope to have a little more than that in Salem.
The Salem site will be located at 291 South Broadway, between the Tokyo Japanese Steakhouse and the Precious Nails and Spa.